With a track featured in Donald Glover’s Atlanta series and a performance at the 2nd Yams Day, Critch proves that his Brooklyn swag has universal appeal and potential for more. The sophisticated style of his flows and the wisdom he shares in his freestyles are also due in part to a strong work ethic and hustling mentality-lifestyle qualities he shares with Rich and reasoning for why the two collaborate often and successfully with tracks such as “Fashion” and “Did It Again”, racking up millions of views. “I rap on a reflecting standpoint,” asserts Critch when explaining his past experiences including, but not limited to selling weed, which he states adds to the character of his music. The rapper pays tribute to the sound of New York, but injects into it his own personality paving the way for a New York rap scene that is unique, refreshingly contemporary, and a larger force to be reckoned with. The youthful, energetic flow characteristic of his work is maintained even with such hard hitting, serious lyrics. The rapper, while acknowledging that his earlier music was mostly regarding circumstances around girls, is well known for his ad libbing centered around his experiences growing up, interactions with the police and others, and the lessons and mistakes he’s learned from. Rich the Kid discovered Critch when a mutual friend played his music and after a phone call, Critch was flown out to Los Angeles the same day and became a frequent collaborator on many of Rich’s own tracks.Ĭritch displays a strong sense of maturity and command compared to others in the hip-hop scene both in his lyrics and presence. Critch was already well known in his native Brooklyn with his music already blasting in the neighborhood and on Hot 97, but things didn’t spread beyond the borough until he was signed to Rich Forever Music and subsequently Interscope. The authenticity noted in his music, “real lyrics” and “actual bars”, can be traced back to his hometown where they don’t go easy on music that’s “whack” as Critch definitively states. The young rapper always sets himself to a Brooklyn standard, as he says so himself. Rappers such as Lil Wayne, Fabolous, and Max B dominated Critch’s listening habits and became major influences in his own music career. Born in 1998 in Clinton Hill, Critch wrote raps at a young age, but wasn’t recording until he was of preteen age. Listening to his brother rap, Critch began to eventually do the same. Jay Critch may very well be the answer to New York’s calls for representation in the rap game.Īs a young kid, Jay Critch was fascinated by his older brother’s music.
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